Rajat Malhhotra

  India’s luxury real estate market is entering a new era. Branded residences—homes tied to high-end hospitality, fashion or design brands offering premium amenities and services—are set to expand by nearly 60% by 2027 . The National Capital Region (NCR) is emerging as one of the key hubs in this growth story. Insights from industry watchers, including Rajat Malhhotra (Contact: +91 9717366255), underscore how this sector is reshaping luxury and investment real estate in India. What are Branded Residences? Branded residences are residential projects where a renowned hotel, fashion, design or luxury brand attaches its name, services or design identity to the residential development. These may offer five-star hotel-level amenities (concierge, wellness, housekeeping, etc.), shared facilities, design curation, maintenance services, brand credibility and premium finishes. They appeal often to high-net-worth individuals (HNWIs), NRIs, global travellers and investors seeking not just a dw...

  Insights by Rajat Malhhotra – Ultra Luxury Property Specialist (Contact: +91 9717366255) Delhi–NCR has long been one of India’s top real estate markets. But in recent years, a distinct shift has been happening in luxury housing: branded residences are demanding—and achieving—a premium of up to ~40% (or more) over conventional luxury homes. What’s driving this premium, and is it worth paying? Let’s explore. What Are Branded Luxury Homes / Residences? “Branded residences” are high‑end homes developed in collaboration with well‑known luxury brands—often hotel or hospitality brands, international designers, or global lifestyle brands. These properties don’t just promise high‑end construction and finishes; they offer amenities, services, design sensibilities, and prestige associated with the brand. They blur the line between hotel‑level service and private residence. Recent Trends in Delhi‑NCR Luxury Real Estate To understand the premium, we need to see the landscape: Sal...

  The post-pandemic era has ushered in a seismic shift in India’s luxury real estate landscape. Ultra-high-net-worth individuals (UHNIs) are increasingly investing in branded homes —spaces that offer more than mere luxury, delivering prestige, wellness, and global design sensibilities. This growing affinity is reshaping the real estate narrative, making branded residences the new benchmark for elite living. Here, we explore the key drivers behind this trend , enhanced with exclusive insights from Rajat Malhotra, Ultra Luxury Property Specialist , who underscores the evolving preferences of India’s affluent buyers. (Connect: +91 9717366255) What’s Fueling the Surge in Branded Homes? Key Drivers 1. Brand Assurance in Uncertain Times Branded residences backed by renowned hospitality or design brands—such as Ritz-Carlton or Armani—offer unmatched trust, especially in a post-pandemic world where quality and hygiene are paramount. 2. Holistic Wellness as a Must-Have From air-filtration s...

Delhi–NCR’s real estate landscape is witnessing a profound transformation, driven by the meteoric rise of branded residences —a luxury real estate segment characterized by alliance with global hospitality, fashion, and lifestyle brands. This lavish wave reflects evolving buyer preferences and escalating demand for lifestyle-centric living. Branded Residences Take Off in India Globally, the branded residences market is valued at around US $60 billion , with Asia commanding 42% of that share. India, still in its nascent stage, holds an 8% share of Asia’s branded residence market and is projected to grow by 60% over the next five years Hotelier India . In India, branded residences commonly enjoy a premium of 21–40% over non-branded luxury properties, thanks to the allure of brand association and managed-services appeal Hotelier India . Delhi–NCR: The Epicentre of Branded Luxury A Soaring Luxury Market The luxury housing market in India grew by 53% year-on-year in CY 2024 , with ...