Rajat Malhhotra

  The Delhi–NCR region has emerged as the epicenter of India’s luxury housing boom in 2025, accounting for the highest share of branded residences and ultra-luxury real estate projects in the country. With premium launches from leading developers, tie-ups with global hospitality brands, and growing interest from both HNIs and NRIs, NCR’s luxury housing market has redefined urban living. According to Knight Frank India and CBRE reports, the luxury and ultra-luxury segment in NCR has witnessed a 56% growth in demand year-on-year , making it the fastest-growing premium residential market in India. Several factors are driving this unprecedented boom. 1. Infrastructure Growth and Connectivity One of the strongest growth drivers for luxury housing in NCR is world-class infrastructure. The upcoming Jewar International Airport near Noida is a game-changer, expected to handle over 12 million passengers annually in its first phase. This mega-project, along with the Noida-Greater Noida Expre...

  1. Booming Market Size: A Luxury Surge India’s branded residences market is rapidly gaining momentum. According to current analyses, the sector is valued at approximately ₹22,800 crores , with Delhi–NCR commanding nearly half at ₹11,000 crores RP Realty Plus The Financial Express . Echoing these figures, SkyE reports that Delhi–NCR alone holds ~48% of the market by value, followed by Mumbai, Bangalore, Pune, and Kolkata The Financial Express . The branded home segment is growing exponentially: In 2023, branded homes sold surged 75% year-on-year . In 2024, sales of homes priced above ₹4 crore increased 53% , with 19,700 units moving across Delhi-NCR, Mumbai, and Bengaluru ET Now . The NRI market also reinforces this momentum—Mumbai saw a 143% jump in ultra-luxury branded home sales priced between ₹190–₹480 crore Rustomjee . By 2025, the branded residences market is projected to reach USD 5 billion , buoyed by India’s rising high-net-worth individual (HNWI) population, ex...

Over the last few years, the Indian luxury real estate segment has undergone a major transformation. One of the most compelling trends in this space is the emergence of branded residences —ultra-luxury homes built through collaborations between top developers and international hospitality or lifestyle brands. Nowhere is this trend more visible than in Noida , one of India’s fastest-growing urban centers. According to Rajat Malhhotra , an ultra-luxury property specialist, numerologist, and vaastu consultant, “Branded residences are not just properties—they are a lifestyle statement. Buyers are increasingly looking for a blend of global aesthetics, personalized service, and spiritual harmony.” What Are Branded Residences? Branded residences are premium residential properties developed in partnership with global luxury brands such as Four Seasons, Ritz-Carlton, Versace, Armani, and YOO . These homes carry the hallmark of the brand’s design, service, and exclusivity, offering residents...