Rajat Malhhotra

  India’s luxury real estate market is entering a new era. Branded residences—homes tied to high-end hospitality, fashion or design brands offering premium amenities and services—are set to expand by nearly 60% by 2027 . The National Capital Region (NCR) is emerging as one of the key hubs in this growth story. Insights from industry watchers, including Rajat Malhhotra (Contact: +91 9717366255), underscore how this sector is reshaping luxury and investment real estate in India. What are Branded Residences? Branded residences are residential projects where a renowned hotel, fashion, design or luxury brand attaches its name, services or design identity to the residential development. These may offer five-star hotel-level amenities (concierge, wellness, housekeeping, etc.), shared facilities, design curation, maintenance services, brand credibility and premium finishes. They appeal often to high-net-worth individuals (HNWIs), NRIs, global travellers and investors seeking not just a dw...

  1. Booming Market Size: A Luxury Surge India’s branded residences market is rapidly gaining momentum. According to current analyses, the sector is valued at approximately ₹22,800 crores , with Delhi–NCR commanding nearly half at ₹11,000 crores RP Realty Plus The Financial Express . Echoing these figures, SkyE reports that Delhi–NCR alone holds ~48% of the market by value, followed by Mumbai, Bangalore, Pune, and Kolkata The Financial Express . The branded home segment is growing exponentially: In 2023, branded homes sold surged 75% year-on-year . In 2024, sales of homes priced above ₹4 crore increased 53% , with 19,700 units moving across Delhi-NCR, Mumbai, and Bengaluru ET Now . The NRI market also reinforces this momentum—Mumbai saw a 143% jump in ultra-luxury branded home sales priced between ₹190–₹480 crore Rustomjee . By 2025, the branded residences market is projected to reach USD 5 billion , buoyed by India’s rising high-net-worth individual (HNWI) population, ex...