Branded Residences Surge 56% in Delhi–NCR: The New Luxury Normal
Delhi–NCR’s real estate landscape is witnessing a profound transformation, driven by the meteoric rise of branded residences —a luxury real estate segment characterized by alliance with global hospitality, fashion, and lifestyle brands. This lavish wave reflects evolving buyer preferences and escalating demand for lifestyle-centric living. Branded Residences Take Off in India Globally, the branded residences market is valued at around US $60 billion , with Asia commanding 42% of that share. India, still in its nascent stage, holds an 8% share of Asia’s branded residence market and is projected to grow by 60% over the next five years Hotelier India . In India, branded residences commonly enjoy a premium of 21–40% over non-branded luxury properties, thanks to the allure of brand association and managed-services appeal Hotelier India . Delhi–NCR: The Epicentre of Branded Luxury A Soaring Luxury Market The luxury housing market in India grew by 53% year-on-year in CY 2024 , with ...