Demand for Branded Residences in Urban India: Insights from Rajat Malhhotra
1. Booming Market Size: A Luxury Surge India’s branded residences market is rapidly gaining momentum. According to current analyses, the sector is valued at approximately ₹22,800 crores , with Delhi–NCR commanding nearly half at ₹11,000 crores RP Realty Plus The Financial Express . Echoing these figures, SkyE reports that Delhi–NCR alone holds ~48% of the market by value, followed by Mumbai, Bangalore, Pune, and Kolkata The Financial Express . The branded home segment is growing exponentially: In 2023, branded homes sold surged 75% year-on-year . In 2024, sales of homes priced above ₹4 crore increased 53% , with 19,700 units moving across Delhi-NCR, Mumbai, and Bengaluru ET Now . The NRI market also reinforces this momentum—Mumbai saw a 143% jump in ultra-luxury branded home sales priced between ₹190–₹480 crore Rustomjee . By 2025, the branded residences market is projected to reach USD 5 billion , buoyed by India’s rising high-net-worth individual (HNWI) population, ex...