India’s Branded Residences Market to Grow 60% by 2027: NCR at the Center
India’s luxury real estate market is entering a new era. Branded residences—homes tied to high-end hospitality, fashion or design brands offering premium amenities and services—are set to expand by nearly 60% by 2027 . The National Capital Region (NCR) is emerging as one of the key hubs in this growth story. Insights from industry watchers, including Rajat Malhhotra (Contact: +91 9717366255), underscore how this sector is reshaping luxury and investment real estate in India. What are Branded Residences? Branded residences are residential projects where a renowned hotel, fashion, design or luxury brand attaches its name, services or design identity to the residential development. These may offer five-star hotel-level amenities (concierge, wellness, housekeeping, etc.), shared facilities, design curation, maintenance services, brand credibility and premium finishes. They appeal often to high-net-worth individuals (HNWIs), NRIs, global travellers and investors seeking not just a dw...